Optimise your marketing spend
The big question marketeers ask us is: “How do we target people more effectively?” You have budgets for advertising, email drives, pay-per-click campaigns and above-the-line marketing. To identify the optimal mix, the holy grail is ‘attribution modelling’ around:
- Who are your customers?
- What are they going to buy?
- If they leave, how will you win them back?
Applying data and analytics, we reveal the health and dynamics of your customer base. You’ll see who is most engaged, valuable, at risk of leaving or open to behavioural nudges, and learn which products to recommend to who and when. We can see how much each marketing channel is adding to sales.Explore data science client stories